About Sweet & Sara

Sara Sohn has been vegan for 22 years. A few years back, she decided it had been way too long since she’d had one of her favorite childhood snacks: the rice crispy treat. With no culinary background but a lot of determination (and vegan sweets on the mind), Sara began her quest to create a vegetarian and vegan marshmallow, “the Holy Grail of animal-free sweet treats.” Food scientists warned her that her attempts would be futile and that reproducing the properties of gelatin in marshmallows would be impossible. More determined than ever, after ten months of tireless experimentation, Sara finally came up with a recipe for the perfect marshmallow: rich, creamy, mouthwatering, and completely gelatin-free! Vegan marshmallows are now a reality and you too can enjoy the end result of Sara’s hard work. So go on, indulge yourself.

Sweet & Sara Factory

You can find Sweet & Sara vegan marshmallows and smores in health food supermarkets, cafes, and online shops, all over the country, and in several places overseas. You may also purchase the products directly from Sweet & Sara through this website or at our marshmallow factory in Queens (via appointment only). By train: 7 to 33rd st. By car: 33rd street between Queens Blvd and 43 ave.

Sweet & Sara
Marshmallows never tasted this good.
100% Vegan. 100% Divine.